We have created a proven process that is adaptable to any branding challenge. Our five-step process begins with a thorough analysis of your market position. Then, we uncover your business challenges, target opportunities, and build carefully tailored strategies to ignite business growth.
1. Discovery & Analysis
• Reviews your organization's business strategy, vision and purpose.
• Conducts internal and external audience research to gain new insights that can drive your brand.
• Researches your competitive landscape.
• Identifies and prioritizes your target audience and market challenges.
2. Goals & Objectives
• Identifies your business objectives.
• Determines benchmarks to measure progress over time.
• Sets SMART marketing goals.
3. Brand Position
• Your brand position defines what you stand for and your unique points of differentiation Provides a long-term aspirational direction.
• Provides an internal employee rallying cry.
• Provides a source of inspiration for innovation and growth.
4. Brand Development
• Defines brand expression both internally and externally.
• Unifies clients' experiences across all touch points.
• Describes desired perceptions and outcomes.
• Develops key messages.
• Creates a brand experience that drives client loyalty.
5. Execution & Action Plan
• Creates specific plans and strategies to implement brand change and enhance perceptions.
• Integrates the brand experience into all touch points.
• Executes against the plan within timelines and within budget.
• Optimizes success through ongoing evaluation and insights.